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Join the IDEA team this season with their organic cotton hoody. The piece comes fitted with an adjustable drawstring hood and spacious kangaroo pocket below its typographic chest print. This wardrobe basic is finished with ribbing to the cuffs and hem for a snug fit with each wear. 100% Organic Cotton Adjustable Drawstring Hood IDEA Team Chest Print Kangaroo Pouch Ribbed Cuffs & Hem
IDEA Team Hoody
 85.00 USD
Grey
In homage to ‘90s icon Winona Ryder, the navy Winona hoody from IDEA is a lesson in style subversion. Crafted from pure, comfortable cotton with a roomy front pocket, the actress’ first name is printed across the front for a fun finish. This is certain to work its way into your everyday rotation – Stranger Things have happened. 100% Cotton Drawstring Hood Raglan Sleeves Printed Branding Kangaroo Pouch Pocket Ribbed Cuffs & Hem
IDEA Winona Hoody
 89.00 USD
Blue
Stamped with sporting ‘VARSITY’ lettering at the chest, London-based publishing house IDEA presents this cotton jersey crew sweat this season. Styled with ribbed edging and ergonomic raglan sleeves, this pullover piece is sure to deliver an all-American edge to any seasonal rotation. 100% Cotton Raglan Sleeves ‘VARSITY’ Print Ribbed Crewneck, Cuffs & Hem
IDEA Varsity Crew Sweat
 79.00 USD
Grey
Fitted with a functional kangaroo pouch pocket at the front, this ‘WINONA’ hoody from London-based label IDEA is a must have staple style in any contemporary wardrobe. Secured with a drawstring adjustable hood, this heather grey style sees ribbed knits deliver a strong structural frame at its cuffs and hemline. 100% Cotton Drawstring Hood Raglan Sleeves ’WINONA’ Print Kangaroo Pouch Pocket Ribbed Cuffs & Hem
IDEA Winona Hoody
 99.00 USD
Grey
Showing off a simple and to-the-point aesthetic, IDEA deliver this bold ‘TALENT’ crew sweat this season. Styled with ergonomic raglan sleeves, this heather grey pullover piece is framed with comfortable ribbed knits at the collar, cuffs and hemline. 100% Cotton Fleeceback Jersey Raglan Sleeves ’TALENT’ Print Ribbed Crewneck, Cuffs & Hem
IDEA Talent Crew Sweat
 79.00 USD
Grey
Cut from a fleeceback cotton jersey, native Londoners IDEA deliver this bold ‘TALENT’ crew sweat this season. Styled with ergonomic raglan sleeves, this pullover piece is sure to make a statement every time you step out onto the city streets. 100% Cotton Fleeceback Jersey Raglan Sleeves ’TALENT’ Print Ribbed Crewneck, Cuffs & Hem
IDEA Talent Crew Sweat
 79.00 USD
Blue
Named ‘Ikebana’ after the traditional Japanese art of flower arranging, IDEA deliver this crisp white crew sweat with a full-on floral delivery. Printed with a bouquet of flowers across the chest, the white fleece-lined sweatshirt promises comfort with a side of botanical power. 100% Cotton Fleeceback Jersey Raglan Sleeves Flower Print Ribbed Crewneck, Cuffs & Hem
IDEA Ikebana Red Tulips Crew Sweat
 75.00 USD
White
Publishing house turned apparel brand, IDEA pay homage to their native London this season and deliver this cotton jersey sweater, stamped with luxe orange branding at the chest. Cut in a comfortable jersey construction, this pullover piece is styled with ergonomic raglan sleeves and at its collar, cuffs and hemline, ribbed knits add a structural sign off. 100% Cotton Raglan Sleeves Printed Branding Ribbed Crewneck, Cuffs & Hem
IDEA London Crew Sweat
 75.00 USD
Blue
Stamped with an athleisure-inspired ‘LOUNGEWEAR’ print at the chest, IDEA deliver this heather grey crew sweat this season. Built with ergonomic raglan sleeves, this pullover piece is framed with cosy ribbed knits that not only add structure, but also trap in valuable body heat during colder climes. 100% Cotton Fleeceback Jersey Raglan Sleeves ‘LOUNGEWEAR’ Print Ribbed Crewneck, Cuffs & Hem
IDEA Loungewear Crew Sweat
 75.00 USD
Grey
Relax in style and revel in the comfort of this cotton jersey hoody from IDEA. Lined with a fleecy interior, this pullover piece is styled with ergonomic raglan sleeves and at the chest an all-American ‘LOUNGEWEAR’ slogan graphic says it all in one word. 100% Cotton Fleeceback Jersey Drawstring Hood Raglan Sleeves ’LOUNGEWEAR’ Print Kangaroo Pouch Pocket Ribbed Cuffs & Hem
IDEA Loungewear Hoody
 99.00 USD
Grey
Pay homage to their native London, publishing house turned apparel brand, IDEA deliver this cotton jersey hoody this season, stamped with luxe orange branding at the chest. Cut in a comfortable jersey construction, this pullover piece is styled with ergonomic raglan sleeves and is finished with a functional kangaroo pocket at the front. 100% Cotton Drawstring Hood Raglan Sleeves Printed Branding Kangaroo Pouch Pocket Ribbed Cuffs & Hem
IDEA London Hoody
 99.00 USD
Blue
Gifting you with a ‘Lifetime Membership’ to the IDEA club, this fresh white jersey sweater is an END. exclusive. Styled with comfortable raglan sleeves, it is an organic and Fairtrade-certified piece that proudly wears the label’s ‘The All England Techno Club’ lettering at its chest, whilst rib knit trims add a structural finishing touch at the collar, cuffs and hemline. 100% Organic Cotton Fleeceback Jersey Raglan Sleeves ‘The All England Techno Club’ Print ‘Lifetime Membership Card’ Back Print Ribbed Crewneck, Cuffs & Hem
IDEA All England Techno Club Crew Sweat - END. Exclusive
 85.00 USD
White
Stamped proudly with IDEA’s ‘The All England Techno Club’ lettering at the chest, this END. exclusive sweater is cut from the finest organic and Fairtrade cotton jersey. Built with comfortable raglan sleeves that are design to move easily throughout the day, the monochromatic pullover is framed with ribbed knits, whilst a ‘Lifetime Membership Card’ print seals the deal at the nape of the neck. 100% Organic Cotton Fleeceback Jersey Raglan Sleeves ‘The All England Techno Club’ Print ‘Lifetime Membership Card’ Back Print Ribbed Crewneck, Cuffs & Hem
IDEA All England Techno Club Crew Sweat - END. Exclusive
 79.00 USD
Black
Cut from organic Fairtrade cotton, this raglan sleeved hoody from IDEA has drawstring adjustments at the hood and is exclusively available at END. Printed with the label’s instantly recognisable ‘The All England Techno Club’ lettering at the chest, this fresh white style has a handy kangaroo pocket at the front and at the nape of the neck, a contrasting card print invites you to become an official lifetime member. 100% Organic Cotton Fleeceback Jersey Raglan Sleeves Drawstring Hood ‘The All England Techno Club’ Print ‘Lifetime Membership Card’ Back Print Kangaroo Pouch Pocket Ribbed Cuffs & Hem
IDEA All England Techno Club Hoody - END. Exclusive
 105.00 USD
White
Exclusively available at END., IDEA deliver this monochromatic hoody that has been printed with this label’s instantly recognisable ‘The All England Techno Club’ lettering at the chest. Cut from organic Fairtrade cotton, the raglan sleeved piece has drawstring adjustments at the hood and the whole monochromatic look is rounded out with a contrasting ‘Lifetime Membership Card’ print at the nape of the neck. 100% Organic Cotton Fleeceback Jersey Raglan Sleeves Drawstring Hood ‘The All England Techno Club’ Print ‘Lifetime Membership Card’ Back Print Kangaroo Pouch Pocket Ribbed Cuffs & Hem
IDEA All England Techno Club Hoody - END. Exclusive
 105.00 USD
Black